All Saints - Shop Report.

Dirty, distressed and dark. Not what you would really like to hear about a brand but it totally works. Aimed at a younger generation and prices ranging from £100-£400 All Saints doesn’t like to follow the trends and has its original stamp on things. A lot of the clothing is very similar throughout the store, fitted dresses which lead onto deconstructed skirts and distressed jeans in black, grey, and beige. Before trying on the clothes you can tell they are going to be comfy for casual occasions, just by looking at the baggy fitted expressive printed t-shirts. Not forgetting the studded biker style leather jackets, tender 100% cotton over-sized cardigans and Victorian lace up boots.

Displaying over 30 Singer sewing machines in the shop window shows how quietly how confident that the brand sells itself but when you get in the store it’s an experience in itself. Dimly lit, plank- floored and ram skull-accented boutique brim-full of edgy, goth-lite fashions is just mind blowing. Everything is done in a pristine way, garments are hung on rails in numbers of 4-8 which makes it so much easier to find what you are looking for instead of having to rummage through a mass load of one garment in a hundred different colours and sizes. It’s simple, easy and means for a stress free retail experience and this is one of the reason I class it as a high end range.




 www.allsaints.com